9/13/2023 0 Comments Wechat icon bubbleMr Musk said earlier this month that Twitter’s cash flow remained negative because of a roughly 50pc drop in advertising revenue since his takeover and a high debt load.Īdvertisers have fled the service over concerns about Mr Musk’s rollback of content moderation policies and user bans. He has dubbed this new app X and Twitter has already changed its business name to X Corp since its takeover by Mr Musk last year for $44bn.Įfforts to expand and rebrand Twitter come as Mr Musk scrambles to find new revenue streams and stem losses at the company. Mr Musk has previously outlined his vision to turn Twitter into an “everything app” similar to China’s WeChat that can handle payments, shopping and other services alongside social media. The service’s bird logo was temporarily replaced by a Shiba Inu dog in April, a reference to the meme cryptocurrency Dogecoin favoured by Mr Musk. Twitter first adopted a blue bird logo in 2010 and the current design, nicknamed Larry internally, has been in use since 2012.ĭespite Mr Musk’s intentions to change the branding, Twitter’s website still describes its bird logo as its “most recognisable asset”, saying: “That’s why we’re so protective of it.” X will be the platform that can deliver, well….everything.” She added: “There’s absolutely no limit to this transformation. Powered by AI, X will connect us all in ways we’re just beginning to imagine.” Twitter’s chief executive, Linda Yaccarino, later tweeted: “X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. “We’re cutting the Twitter logo off the building with blowtorches,” he said, presumably referring to the sign he has already altered on the company’s San Francisco headquarters. In a Twitter Spaces audio chat, Mr Musk confirmed that the Twitter logo will change, adding: “It should have been done a long time ago”.
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